American Airlines Succeeding in Upselling from Basic Economy to Main Cabin
Photo Credit: An American Airlines Airbus A319. The airline group saw its revenue rise but profit fall in its second quarter. American Airlines
Skift Take
Investing in a range of new products to entice new and existing customers looks like it is paying off for American Airlines. Its upbeat outlook bodes well for the rest of the year.
Shown a basic economy seat, about half of American Airlines passengers are opting for a main cabin seat instead. The airline's premium economy seats are likewise doing well.
American is attributing some of its strength in the second quarter to strong uptake in these of newer products. Its basic economy offering is now in 78 markets with around half of customers choosing to buy up to the main cabin when given the option. Take up of the new premium
