Priceline Is Making a Land Grab on Airbnb’s Turf by Adding Rental Inventory
Photo Credit: Booking.com wants to become the king of both online hotel and apartment rental bookings, taking on Airbnb. Booking.com
Skift Take
The Priceline Group is the colossus of hotel bookings but it is playing catch-up when it comes to vacation rentals. Yet CEO Glenn Fogel sounds determined to hone in on Airbnb's territory.
Priceline Group chief executive Glenn Fogel says he's eager for his company to catch up to online travel competitors in volumes for vacation homes and apartment rentals.
While Fogel didn't name any names, it's safe to assume that the top competitor in his mind is Airbnb, the largest online player in home and apartment rental reservations today. Airbnb has more than 3 million listings
Priceline Group executives, speaking during the company’s second quarter earnings call Tuesday, touted the growth in home-rental inventory at its largest brand, Booking.com.
During the quarter that ended June 30, Booking.com grew its inventory of instantly bookable vacation rentals to more than 721,000 properties -- a 54 percent growth rat
