Chefs+Tech: Tender Greens Readies for Growth with a New Look and Updated Tech
Photo Credit: California-based Tender Greens has revamped its look both online and off to prepare for a large expansion. Tender Greens Facebook
Skift Take
It'll take more than just a new logo to compete in the crowded healthy-food-fast market. The Tender Greens refresh looks great, but its new restaurant practices, menu items, and technology will make or break the growing business.
Editor's Note: In September we announced that Skift was expanding into food and drink with the addition of the Chefs+Tech newsletter.
We see this as a natural expansion of the Skift umbrella, bringing the big-picture view on the future of dining out, being fanatically focused on the guest experience, and at the intersection of marketing and tech.
We publish C+T twice weekly.
What It Takes to Grow a Brand Nationwide
In 2015, Danny Meyer’s Union Square Hospitality Group made its first outside investment in California’s Tender Greens, an upscale fast-casual chain with a focus on local ingredients at its then 21 locations. (The company’s founder calls it “fine-casual.”) Now, Tender Greens has unveiled its new brand identity, presumably readying itself for a larger expansion.
Expect a completely new look for the 12-year-old chain as it completely revamps its physical restaurants and associated branding. The new logo and website was unveiled last week, and an associat
