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Luxury Brands Are Beating Mass-Market Brands Across Social Media

Samantha Shankman

Photo Credit: Luxury campaigns perform better than mass brands' efforts across social media according to a new report. Shown is Snapchat on a mobile phone.  Skift

Skift Take

Fashion luxury brands generally tend to be ahead of travel brands in terms of marketing innovation and sophistication. We'll continue to watch this space.

Luxury campaigns perform better than mass brands' efforts across social media, influencer marketing agency HelloSociety recently reported. Luxury brands' performance rates can be as much as 30 percent higher than mass brands' efforts on Instagram. On Pinterest, luxury campaigns continue their dominance, generating 17 percent more engagements per pin, 32 percent more repins per pin, and 59 per

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