Clear Strives to Become an Airport Security Alternative for Supertravelers
Photo Credit: Clear, the biometric security company, has evolved significantly over the last several years. This promotional photo shows a clear station with an employee and a user. Clear
Skift Take
Clear's user experience has evolved significantly since its launch, and the service bears a look from supertravelers — and potentially beyond.
Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.
In 2007, I covered my initial experience with a service called Clear, geared towards frequent travelers and rolled out in airports around the US. The value proposition was simple and ahead of its time: Cut through airport security quickly.
This was long before the days of TSA PreCheck, and was somewhat useful but limited in scope and incredibly clunky. The sign-up process was long, involved a physical card, and wasn't widely used by the traveling public.
Skip 10 years forward, and after being bou
