Visit Philly Turns to Black Thought From The Roots to Attract More Black Tourists

Visit Philly released a new series of promotional videos featuring a celebrity host: Tarik “Black Thought” Trotter of the Grammy Award-winning hip-hop band The Roots, founded in 1987 in the city by Trotter and Questlove. In these videos, Trotter, a Philly native, shows off his city to visiting black influencers, taking them to well-known spots like Fairmount Park as well as black-owned businesses such as Cultured Couture, about which Trotter says in the video, “This would be my gigolo headquarters, like a speakeasy haberdashery.” The intended audience might seem obvious — black millennials — but the videos may appeal to a broader audience. Target Audience Trotter is a fitting choice for tapping into the millennial-dominated black travel movement. The title of the campaign, We Got You, feels like a play on the late '90s hit song, You Got Me by The Roots featuring Erykah Badu, though Visit Philly said that connection was accidental. However, the fact that The Roots