Business of Pajamas, Pillows and Bragging Rights on Airplanes
Photo Credit: The UK firm Matrix helped British Airways source new bedding from the White Co. for its premium cabins. One problem with the better bedding: Passengers are more likely to steal it. British Airways
Skift Take
What we learned from this story: Jessica Alba is one reason airlines improved pajama quality, and passengers steal pillows and blankets from airplanes. Plus, not everyone is sure why airlines give premium passengers amenity kits on every long-haul flight.
Editor's note: This series, called Airline Insiders, introduces readers to behind-the-scenes decision-makers for airlines. Unlike our ongoing airline CEO series, Future of the Passenger Experience, we will not question the highest-ranking executives here. Instead, we will speak with insiders who guide decisions on airline operations, networks, marketing and the passenger experience.
Today, in the first installment of the series, we speak to one of the world's foremost experts on airline pajamas and amenity kits.
If you like wearing airline-branded pajamas in first and business class on major international airlines, you might want to thank film actor Jessica Alba.
Flying British Airways first class in 2012, Alba and her friend, Kelly Sawyer, tweeted a picture of themselves grinning and wearing matching blue pajamas handed out by the airline. The next day, the Daily Mail posted the picture in a story.
This was a seminal moment in airplane pajamas, said Harry Zalk, directo
