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Airlines

Video: Delta CEO Sees Basic Economy as Way to Show Passengers They Aren't Getting Ripped Off

Patrick Whyte

Photo Credit: Ed Bastian, the CEO of Delta Air Lines, appeared at the Skift Global Forum in New York City September 27, 2016. Skift

Skift Take

Unbundling has been one of the biggest buzzwords in the airline industry in recent years, and for good reason. Full-service carriers like Delta think it is a great way to hit a broader range of consumers, but it doesn't come without its risks.

Airlines are finding new ways to slice and dice the passenger product in an attempt to service a broader range of consumers. This can range from traditional first-class to the recently arrived basic economy, which unbundles things like luggage check-in and onboard food, giving passengers – in theory – more choice. Speaki

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