Inside the Travel Habits of China’s High-Spending Millennials
Photo Credit: Two Chinese travelers take a selfie. China's travel market has become increasingly defined by millennials. Worldpay China
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Make no mistake: Chinese millennial travelers are among the richest groups in China, with the majority holding white-collar jobs. When this generation speaks, the luxury market should listen.
Travel marketers everywhere are salivating over two major segments — Chinese and millennial tourists. Combine the two, and you’ve got the enormous Chinese millennial traveler market. Given its scope and spending power, this group is fueling the growth of global tourism.
Chinese Millennial Travelers, Where Next? is a new report from Jing Travel, done in conjunction with Carat and AMNET. It provides some clues as to what influences Chinese millennials to travel and their process of planning adventures. Through the Shanghai Data Exchange, the study was able to track eight and
