British Airways Finally Improves Its Catering — Business of Loyalty
Photo Credit: British Airways is improving its catering on long-haul routes. This comes after the airline had cut what customers received on some routes. British Airways
Skift Take
After so much bad news for passengers flying on British Airways, there's finally a bit of improvement coming to the airline — but only for international travelers.
An upgraded meal service is coming to British Airways, reversing a long campaign of cuts to the airline's in-flight experience.
The upgrade is focused on long-haul economy service, for the cabin it calls World Traveller. Starting January 17, in what the airline says is a "multi-million pound investment," passengers will be served an improved, four-course meal while upgraded snack baskets will be circulated throughout the flight.
Some of the improvements include replacing the plastic water cup served with the meal with a bottle of water and upgrading the second meal to a pizza wrap.
For many, the catering improvements can't come soon enough. Under Alex Cruz (a CEO hired from Spanish low-cost carrier Vueling) and amid tight competitive pressure, British Airways has cut dramatic
