Carlson Rezidor Is Rebranding Itself as Radisson Hotel Group
Photo Credit: A rendering of a new guest room at the Radisson Blu Cologne. Under a new five-year strategic plan, parent company Carlson Rezidor Hotel Group is changing its name to Radisson Hotel Group and investing heavily in repositioning its brands. Radisson Hotel Group
Skift Take
Carlson Rezidor hasn't taken advantage of its vast potential. This new name and strategy may help.
Carlson Rezidor Hotel Group has changed its name to Radisson Hotel Group, and that's not the only big change the company is making this year.
In addition to the name change, which is being reported here in the press for the first time, but took place in November 2017 according to a company spokesperson, the company is also embarking on a comprehensive five-year strategic plan which includes reinvestment in its five brands; a pruning of at least 10 percent of its underperforming Americas-based Radisson hotels; layoffs at Carlson; and a focus on organic growth.
The name change to Radisson Hotel Group is noted in Rezidor's most recent investor day presentation, which was released on January 17. The primary reason for using Radisson in the new company name, the document noted, "leverages the wide awareness of the Radisson brand name globally."
A clue to the new corporate brand name was revealed when the company announced that the Country Inn & Suites by Carlson brand was chang
