Skift Take
This week in digital news, TripAdvisor reported fourth-quarter earnings and we dug into their TV advertising strategy, which involves leaning away from online marketing — bad news for Google.
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends.
For all of our weekend roundups, go here.
>>Shiji is a Beijing-based company that provides hotels and restaurants with operational software and hardware. It was already on an overseas acquisition spree before this new funding. Global leader Oracle Hospitality should be on guard: What’s Behind Alibaba’s $486 Million Investment in Hotel Tech Giant Shiji
>>Buying tickets to our forums this