Choice Hotels Sees WoodSpring Suites Deal as a Breakthrough in Extended Stay


Skift Take

Choice CEO Pat Pacious has demonstrated he's not one for a sleepy start as he settles into his new role as CEO. He's hit the ground running with the rollout of a new booking system and an acquisition that will help the company play ball in a competitive midscale and extended stay landscape.

Choice Hotels is not wasting time trying to build on its two-month-old acquisition of WoodSpring Suites as it extracts business traveler potential from the deal. Rockville, Maryland-based Choice Hotels wants to compete in the midscale and economy extended-stay sectors that other hotels have been concentrating on. Choice's portfolio includes MainStay Suites, Suburban Extended Stay, and WoodSpring, which brings Choice's extended stay property count to 350. CEO Pat Pacious said during the company's fourth-quarter 2017 earnings call on Tuesday that WoodSpring will bring more business travel to the Choice portfolio. Pacious also told analysts and investor