CEO Interview: Chris Cahill of AccorHotels Luxury Brands on the Company’s Custom Approach to Wellness
Skift Take
The luxury traveler of 2018 wants to be healthier, more mindful, and personally enriched. AccorHotels is turning these desires into reality at its luxury properties.
Luxury travel has undergone an evolution in recent years, shifting from conspicuous consumption to experiences that allow the traveler to look inward, both physically and mentally.
Knowing this, AccorHotels, which has become a formidable leader in high-end hospitality, has taken a comprehensive, yet curated approach to health and wellness through its luxury properties. The company’s luxury brands now include brands such as Raffles, Fairmont, Sofitel, and MGallery, which fall under AccorHotels’ traditional luxury offerings, and Pullman and Swissôtel, which are in the upper upscale segment –– and the number of AccorHotels' luxury brands is expected to rise in the not-too- distant future. Each brand has integrated unique aspects of health and wellness that have been carefully designed for the individual property.
AccorHotels believes that wellness initiatives shouldn’t only include spa, beauty, and fitness experiences, but experiences that elevate personal fulfillment, se