Accor Makes Another High-End Acquisition
Photo Credit: Mövenpick Resort & Spa Dead Sea, Jordan. AccorHotels is buying the brand. Mövenpick Hotels and Resorts
Skift Take
AccorHotels has made quite a shift upmarket in the last couple of years and it's unlikely the acquisition of Mövenpick Hotels & Resorts will be the end of its dealmaking exploits.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Before buying the Fairmont, Raffles, and Swissôtel brands in 2016, AccorHotels wasn't really known as a high-end operator.
Granted, it had the likes of Sofitel and Pullman but it was lacking in options. The $2.7 billion deal changed all this, making Accor a much bigger player in the luxury market.
The pending acquisition of Mövenpick Hotels & Resorts, announced Monday, helps move the needle even further. Mövenpick gives AccorHotels a deeper footprint in the upper upscale space.
Is it possible that Accor might want to add more
