Why a Smart Mobile Strategy Is Essential to Luring Chinese Travelers
Photo Credit: Chinese tourists of all ages are mobile-first. Here, older Chinese tourists take a selfie using a smartphone. Clem Onojeghuo, Unsplash / Clem Onojeghuo
Skift Take
Chinese outbound travelers have distinct and evolving behaviors and preferences that affect the way they travel. The best strategies to appeal to this market are built on a clear understanding of these nuances.
The immense size and spending power of the Chinese outbound travel market has made it a top priority for travel brands and destinations around the world. Attracting this group, however, is no easy task. Government internet censorship has facilitated the emergence of a unique online travel ecosystem, unfamiliar to most outside of China. Chinese travelers also have distinct consumer and media-consumption habits, in large part because of their mobile-centricity. Lastly, because of a number of geographic and political factors, regions of China have developed unevenly, which is reflected in varying travel preferences and behaviors among Chinese tourists.
Our latest Skift Research report, Best Practices for Attracting Chinese Tourists, examines these characteristics of the Chinese outbound travel market and more. Then, building on this market and consumer analysis, we identify three best practices for travel brands and destinations to attract Chinese tourists and we provide real case stud
