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Video: Why Lufthansa Group Helps Customers From Other Airlines Check In for Flights

Brian Sumers

Photo Credit: Lufthansa Chief Digital Officer Christian Langer leads the team that came up with the idea for airlinecheckins.com. He spoke at the Skift Forum Europe in April. Skift

Skift Take

Lufthansa Group's Airlinecheckins.com may not be the most amazing innovation ever, but considering it only took about 30,000 euros to build, the return on investment has been impressive. The platform allows customers to check in for flights on more than 200 airlines. And as the facilitator, Lufthansa gets a lot of data about passenger preferences.

Two years ago, Lufthansa Group's Digital Innovation Hub in Berlin created a platform called airlinecheckins.com that helps passengers check in for flights on more than 200 carriers. Customers tell the system which seats they prefer, and it automatically selects them at the earliest possible time. Many customers are not flying Lufthansa Group's airlines. So why does this technology benefit Lufthansa Group? The answer, of course, is data. While there are limits— Lufthansa doesn't obtain much information about individuals — the

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