Skift Take
Consumers are starting to realize that the negative effects of our increasing technology usage are very real. Airline industry leaders recently discussed what this means for the experiences they offer.
Consumers and industry leaders alike agree that there’s been a backlash to how technology has infiltrated nearly every aspect of our daily lives. How does this affect how airlines engage both their passengers and their employees? Industry leaders set out to answer this question at Skift Forum Europe this past April.
The panel, entitled Digital Fatigue: A Threat or an Opportunity for Airlines?, was moderated by Rafat Ali, Skift’s founder and CEO. Rashesh Jethi, Amadeus’ head of innovation for airlines, Tobias Kruse, business design director, EALA region at Fjord, and Daniel Kerzner, VP, customer experience at Virgin Atlantic Airways, provided their insights.
As Kruse explained, companies should think about tech and digital as enablers of physical experiences. Jethi
