The Winners and Losers in Accor’s Loyalty Revamp
Photo Credit: Swissotel the Stamford, Singapore. AccorHotels has merged all of the loyalty programs from Fairmont, Raffles, and Swissôtel, into its own Le Club Accor Hotels program. AccorHotels
Skift Take
Hotel loyalty programs are evolving especially with new forms of accommodation coming online. Change is inevitable but that doesn't mean everyone is going to be happy.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
When a hotel company buys another one, there are always worries about what might happen to the loyalty programs.
In the case of AccorHotels and Fairmont Raffles Hotels International, it has taken the French company two years to combine each of the schemes and although it is early days, there look to be some early winners and losers.
Legacy members of Le Club AccorHotels will have more ways to earn and use points, but the change might disappoint those in the Fairmont, Raffles, and Swissôtel programs.
Perhaps the bigger st
