Every One of Thomas Cook’s 17 Brands, Explained

As befits an organization that can trace its roots back almost two centuries, Thomas Cook Group has collected its fair share of brands. A series of mergers and acquisitions in the 2000s created a bloated travel behemoth, eventually bringing the London-based company close to collapse. Just barely surviving, management has worked hard to slim down the travel company and make it relevant for 21st century tourism. A few things stand out: Thomas Cook has a much bigger focus on hotels than it did a couple of years ago and it also concentrates on fewer tour operator brands than it used to. We've chosen to focus on the core group of 17 key brands and included Thomas Cook's take on each one (sometimes translated into English) versus our own view. Hero Tour Operator Brands Thomas Cook Markets: UK, Ireland, Netherlands, Belgium, Germany, France, China Thomas Cook Take: "There are no compromises to be made on a Thomas Cook holiday. Choose the holiday type that’s perfect for yo