Trivago and Booking Slash TV Ads and 12 Other Digital Trends This Week
Photo Credit: A Trivago TV commercial. Both Trivago and Booking.com are slashing their U.S. TV ad spending. Trivago
Skift Take
This week in digital news, we have some great reporting from Cvent Connect 2018, plus Trivago and Booking.com get more cautious about their TV ad spending.
Digital Travel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here.
>>Trivago and Booking.com have dramatically reduced their U.S. TV advertising. Trivago is doing so to try to stem losses, and Booking.com, which last year indicated it would lean into TV advertising, may be trying to tighten control of some marketing costs: Trivago and Booking Slash U.S. TV Ad Spending
>>It's so rare to see something new in online travel. Expedia's Add-On Advantage appears to be a new wrinkle, and HotelTonight's Today's Daily Drop is a flash sale variation that disappears within 15 minutes. Both give hoteliers new ways to target travelers, who may find some good deals in the process: HotelTonight and Expedia Offering New Twists on Hidden Hotel Deals
>>Cvent wants to make it easier for customers to use a variety of its tools, in or
