Hotel Art Becomes Integral to the Guest Experience


Skift Take

Collecting eye-catching pieces of artwork is one way to set yourself apart from the competition.

Series: New Luxury

Luxury Travel News

The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Given the sheer number of deals AccorHotels has done over the past few years, some of its acquisitions almost seem to slip under the radar. That's kind of what happened with the purchase of 21c Museum Hotels at the end of last month. OK, it only cost Accor $51 million for an 85 percent stake in the eight-hotel group, but it was still a very interesting play. As Skift Senior Hospitality Editor Deanna Ting wrote in her piece, the "brand is best known for combining the experience of a contemporary art gallery or museum and bringing it into a hotel set