Skift Take
Another day, another attempt from a hotel company to reinvent the role of the hotel concierge.
Nearly a year after one of its largest investors — Paris-based hotel giant AccorHotels — debuted its own community hub strategy using a mobile app called AccorLocal, Hamburg-based 25hours Hotels is embarking on an experiment of its own to see if a similar strategy can work for the relatively smaller and more intimate boutique hotel chain.
In late July, the 25hours Hotel HafenCity in Hamburg debuted a new concierge service pilot, dubbed “Conciergerie,” in which the hotel concierge is no longer just expected to give recommendations or assistance to hotel guests, but also to local residents. The pilot is expected to last through the end of 2018 and will then be rolled out to other 25hours Hotel locations.
Services that can be facilitated for local residents through the concierge include the ability to book bread delivery, laundry services, yoga classes, handyman services, sending flowers, booking restaurant reservation
