AccorHotels Expects Voice Search to Be Revolutionary for Travel

Hannah Sampson

September 18th, 2018 at 1:00 AM EDT

Photo Credit: Steven Taylor, global chief brand officer for AccorHotels, spoke in the Skift Take Studio at Skift Tech Forum in June. Skift

Skift Take

Voice search isn't ubiquitous for travel yet, but as consumers grow more comfortable with the technology, travel brands should be making major inroads too.

In an era of Alexa, Siri, and Cortana, travel brands are still trying to work out the best way to maximize voice search. But they shouldn't wait too long. Steven Taylor, global chief brand officer for AccorHotels, said his company is watching the technology "incredibly closely" and trying to unde

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