Choice Hotels Debuts New Midscale Brand Clarion Pointe
Photo Credit: A rendering of a Clarion Pointe guestroom. Choice Hotels International
Skift Take
Does the world really need yet another midscale select-service brand? According to Choice Hotels, yes, yes it does.
Another day, and yet another new hotel brand.
Choice Hotels International, the Rockville, Maryland-based company behind such brands as Comfort Inn, Sleep Inn, Quality Inn, and Clarion, announced on Thursday the debut of its 12th brand: Clarion Pointe.
This new brand is being marketed as an extension of the existing upper midscale Clarion hotel brand, which has approximately 300 locations worldwide. Unlike Clarion, however, Clarion Pointe will be priced slightly lower and will offer a more limited number of available services.
"As customer expectations continue to evolve, we know that guests desire high-quality and affordable lodging options when they travel," said Patrick Pacious, Choice Hotels pre
