Fast-Growing Primera Air Ceases Operations


Skift Take

Another European airline bites the dust. In this case, we're not really that surprised.

Primera Air—the fast-growing low-cost, long-haul airline—is no more. The carrier had bases in Latvia and Denmark and will officially cease operations on Tuesday (October 2), according to a statement on its website. "On behalf of Primera Air team, we would like to thank you for your loyalty. On this sad day we are saying goodbye to all of you," the company said. Primera Air was part of the larger Primera Travel Group, which includes travel agencies and tour operators in Sweden, Denmark, Norway, Finland, Iceland and Estonia. For most of its roughly decade-long history, the airline had been flying short-haul routes within Europe, with both charter and scheduled