Royal Caribbean Hopes New Tech Will Turn Into New Revenue
Photo Credit: Mariner of the Seas, a Royal Caribbean International ship that was recently overhauled, is shown in this promotional photo. Royal Caribbean International
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Royal Caribbean is investing left and right in technology, new ships, new features on land, and even an entirely new brand. That means costs are up, but the company expects to see those investments pay off.
Royal Caribbean Cruises is on a mission to give passengers the first day of their cruise back — and earn some extra bucks in the process.
That's the goal of the cruise company's recently rolled-out "digital transformation platform" dubbed Excalibur, CEO Richard Fain said in an interview Thursday. From a passenger's point of view, it's an app that allows them to speed up the check-in process, see a daily planner, access onboard accounts, and book different activities.
Cruisers will typically spend their first day going through check-in, running around the ship, making appointments, checking reservations, and handling other plans for the trip.
"If we can do all of that in a way that's essentially done in advance ... they get an extra day's vacation out of it," Fain said.
The company has been promoting its initiative for a year already, but revealed during an ear
