Mexico Makes Risky Bet by Moving Global Tourism Effort to Embassies
Photo Credit: Visitors are shown in Cabo San Lucas, Mexico. The Mexico Tourism Board is closing most of its international offices and moving money from international marketing to an infrastructure project that is expected to cater to tourists. Flickr / Karen
Skift Take
Mexico's tourism promotion body probably needed some changes, but this is likely going too far. Will Mexico's travel industry find a way to fill the gap?
Fresh off a presidential election — and a prolonged effort to encourage visitation to Mexico despite concerns about crime — the country's new government is dismantling its international tourism marketing machine.
Rather than promote the destination out of offices spread around the world, Mexico plans to use its consulates and embassies.
"We already have that infrastructure and our government is convinced we can do it in a more efficient way if we use exactly that network that we have," said Carlos Gerard
