InterContinental Lands Another Luxury Brand


Skift Take

Six Senses looks like a good addition to IHG's high-end portfolio and should fit in well with the existing luxury brands, without too much overlap.

Series: New Luxury

Luxury Travel News

The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
InterContinental Hotels Group CEO Keith Barr is making good on the promise he made to expand the company's luxury footprint. After taking a 51 percent stake in Regent Hotels last year, the company is now adding Six Senses to its formidable lineup. In a lot of ways it makes sense. It gives IHG a greater footprint in Asia, while also helping the company up its wellness game. Will this be the end of the spending spree, or will IHG look to splash some more cash?