Caesars Looks to Mobile Tech to Raise the Hotel Guest Experience
Photo Credit: Ivy, a virtual concierge text-messaging system offered to guests in Las Vegas. Customers can text a message to reserve seats at Nobu Restaurant in Caesars Palace, for example. Tech vendor Go Moment created Ivy. Caesars Entertainment / David Becker
Skift Take
Caesars had under-invested in the tech needed to support the hotel side of its business. Recently it has been playing catch up. Some of its experiments are innovative, such as mobile ordering for food at the lobby or by the pool.
Caesars Entertainment's flagship product may be gambling, but lately the company's biggest bet has been on catch-up tech investments in hotel tech. The newsiest and most eye-catching of these has been its experiment in on-demand mobile delivery of food.
In the past three months, Caesars has been testing mobile ordering technology for food at eight properties nationwide, including the Linq in Las Vegas. The company is letting guests order food at designated locations around their properties that are public areas, such as lobbies and poolside decks, but that aren't restaurants or casino floors.
Guests sitting at, say, a lobby lounge, can order food from a hotel kitchen to be delivered to them on the spot. A guest can order through the Caesars mobile app or else by texting a word on their phone to a particular number, which then opens a web browser with menu options.
Guests can charge the order to their room or pay by credit card or with a mobile payment service, such as Apple Pa
