Skift Take
In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.
It wasn’t long ago that “experiential travel” was discussed as a hot new trend in the industry. That was the context for the first version of our U.S. Experiential Traveler Survey, which we fielded in 2016. Now, we understand “experience” as being an integral and desired part of all leisure travel. Still, nuances about what experience means to travelers continue to shift. Because of these constant changes, we have continued to run this survey every year, in an effort to
