Skift Take
Adventure travel is a booming niche that many agencies would be wise to take on. Given the trends for retirees to live longer and healthier lives and for millennials to search for unique experiences, this segment of the travel market is just getting started.
Specialists in adventure travel are seeing massive growth as clients are seeking out alternatives to the traditional beach resort vacation.
“Every year we have more clients and more travelers who are willing to stay away from resorts and who want to be active and enjoy the outdoors,” said Emmanuel Burgio, president of Blue Parallel, a luxury boutique travel agency in Potomac, Maryland, founded in 2003.
This important trend is fueled by travelers of all ages who are pursuing unique and unmanufactured experiences, according to Christina Beckmann, senior director of strategy and impact for the for-profit Adventure Travel Trade Association.
Eighty-six percent of respondents to the 2018 Adventure Travel Trade Association survey logged year-o
