Marriott Is Officially Getting Into the Homesharing Business
Photo Credit: Featured here is the kitchen of one of the more than 200 homes available on TributePortfolioHomes.com that was available through Marriott's homesharing pilot with Hostmaker. Marriott International
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This news will trigger responses from elated to downright furious, whether you're a Bonvoy member, Marriott hotel owner, a property manager, or just someone concerned about the growth of homesharing around the world.
Marriott, the world's largest hotel company with more than 7,000 hotels around the world, is officially getting into the homesharing business with the launch of Homes & Villas by Marriott International in 100 destinations.
A year after it began conducting a homesharing pilot, the 91-year-old hotel group appears convinced it can compete with travel disruptors Airbnb, HomeAway, and others in the space.
As Marriott did with its pilot, it's enabling its loyalty members to earn and redeem Marriott Bonvoy points when they book and stay in these 2,000-plus homes.
What started in 2018 as a small pilot with just a little over 200 homes in London in partnership with UK-based property management company Hostmaker has now evolved into a global business operating in more than 100 different markets, from the U.S. and Europe to the Caribbean and Latin America. Of these markets, 40 are markets in which Marriott has never had a presence, including the Amalfi Coast in Italy, North Lake Taho
