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Hyatt Launches New Lifestyle Brand Division to Meet Growing Demand

Danni Santana

Photo Credit: Hyatt’s new lifestyle division includes Andaz, Alila, Joie de Vivre, Thompson Hotels, tommie, and Hyatt Centric (pictured above).  Hyatt

Skift Take

Hyatt is not the first and will not be the last hotel company to launch a new lifestyle brand or division. You can take that to the bank. The sector's popularity is only matched by that of the homesharing market.

Hyatt has launched a new lifestyle division, encompassing both its existing Hyatt Centric brand and those formerly of Two Roads Hospitality, which the company acquired in December. The announcement Thursday follows an abundance of lifestyle brand rollouts by hotel groups in recent years — notably by AccorHotels, Wyndham, and Hilton — as the sector grows

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