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Business Travel

How Generation Z Has Influence on High-End Vacations

Patrick Whyte
Cuba coast

Photo Credit: The Cuban coast. The country featured in Virtuoso's list of top unconventional destinations.  Pixabay

Skift Take

The next big demographic cohort matters, but maybe not in the way you'd expect.

Series: New Luxury

Luxury Travel News

The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
While the luxury travel industry probably doesn't need to think too much in terms of Generation Z as consumers, it should be mindful of them as influencers. Many of them will still be living at home with their parents and so will have an impact on where the whole family goes on vacation. Travel marketers targeting this group need to think more broadly about what they are offering. For feedba

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