Choice Hotels Says Comfort’s Property Renovations Are Paying Off
Photo Credit: The lobby of a renovated Comfort Inn. All of Choice Hotels' Comfort system will have new, updated looks by the end of 2019. Choice Hotels
Skift Take
Choice Hotels is showing a lot of patience with its Comfort brands, probably more than a $2.5 billion investment warrants. But early signs suggest it will work out.
Choice Hotels is ahead of schedule with its Comfort Inn and Comfort Suites renovations, and is entering the final stages of the program, the company disclosed on its second quarter earnings call Tuesday.
Two-thirds of Choice Hotels’ flagship Comfort system, totaling 1.614 properties, scheduled to complete facelifts by the end of the year have already done so, according to CEO Patrick Pacious. Of the remaining locations, more than half have begun construction.
Choice Hotels is already reaping the benefits from the strategic initiative, it said. Comfort hotels that completed renovations by the end of the first quarter of 2019 improved reven
