Skift Take
The future of travel metasearches in Asia is being tested. Who will be left standing and who will become roadkill?
Google’s resolute march into travel, along with increased pressure on online travel agencies to reform their “lowest-price” tactics, is making its mark in Asia.
Metasearch companies are quickly realizing they will become roadkill unless they have a road map to transform their model, as the traditional search-and-refer game will no longer do.
Line Travel Japan says it's leading the charge as the first metasearch to offer a points-based loyalty system, which may be true at least in Asia. But how many can do that? Such a program costs money to run. Line Travel Japan has the scale, and it can overcome financial and u
