Articles tagged “sojern”

AI is accelerating a fundamental rebuild of travel technology, pushing companies to rethink the data, infrastructure, and operating models required to compete in a world shaped by real-time intelligence, interoperability, and autonomous experiences.

Travel marketing is entering a new phase as AI and shifting discovery habits reshape how brands connect with travelers. Based on insights from 10 industry leaders, this report explores how marketing is becoming more dynamic, more connected, and more dependent on relevance, trust, and real-time value.

By folding Adara into Sojern, RateGain is putting both travel-planning data and its ad platform under one roof. The result: a unified company capable of linking booking data directly to the ads that drive them.

RateGain aims to acquire U.S.-based martech company Sojern in a deal set to make it a $310+ million company.

The short-term rental sector is growing, but property managers have been having a hard time as supply has outpaced demand.

This is the third travel tech company that has completed a layoff in the past month.

Reliable, accessible guest data is like gold for hotels interested in the next generation of customer service. More deals that can capitalize on that are likely on the way.

As "record aircraft deliveries" make headlines in the Middle East and India market, the current supply chain constraints leave us wondering if the aircraft makers would be able to keep pace with the demand.

A company that helps advertisers streamline modern ad campaigns is moving further into the travel industry through a new partnership. 

In this video from Skift Future of Lodging Forum 2022, we hear from Noreen Henry, chief revenue officer, Sojern, about how an always-on digital marketing approach driven by smart data can help capitalize on the latest traveler behavior and trends.