Skift Take
It makes sense that a longtime leader of a cruise company would give lip service to sustainability. To say consumer concerns about the sector's sustainability are fake, however, risks alienating customers at a pivotal moment for the sector.
As the cruise sector looks to reform its image as being a major global polluter, some cruise lines are doing more than others to make cruising more sustainable.
Norwegian Cruise Line, for instance, will eliminate single-use plastics from its fleet in the coming years. Others are exploring using less pollutive fuel and more efficient electrical systems on new-build vessels.
MSC Cruises, the fourth-largest and only privately-held major cruise line in the world, announced Friday that it will purchase carbon offsets for its operations. Many companies, including Lyft, have enacted carbon offset programs to assuage consumer fears about travel's effect on global warming.
In an interview with the Miami Herald, MSC Cruises executive chairman Pierfrancesco Vago told reporters that concerns about the sector's sus
