Expedia’s Vrbo to Reposition Itself Beyond Vacation Rentals as a Family Travel Business
Photo Credit: Vrbo General Manager Jeff Hurst spoke at the Expedia Group Explore '19 conference in Las Vegas November 13. He plans to turn the business into a family travel offering. Expedia Group
Skift Take
In a very crowded and highly competitive short-term rental field, it makes sense that Expedia Group's Vrbo would try to stand out, albeit as a travel business serving families. Why go after the backpackers and younger generation when that isn't your core customer anyway?
Expedia Group's vacation rental business Vrbo plans to reposition itself as a family travel site that would offer vacation rentals, resorts, and other features facilitating family vacations.
The unit's new general manager Jeff Hurst told Skift Thursday that the move has been in the works behind the scenes for
