Aman Expands in New Direction With Launch of Community-Focused Luxury Brand
Photo Credit: A guest room at Janu Montenegro. Aman Resorts today announced its launch of Janu, a community-focused luxury brand. Aman Resorts
Skift Take
Aman launches a new sister brand. The opportunity? To give creative class travelers more connected and social experiences while in the familiar aesthetic considerations (and a lower price point) of the elder sister brand Aman. Right now it's all theoretical, but the rationale is rock solid.
On Experience
Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.
The ultra-luxury hospitality brand Aman Resorts on Tuesday announced a sister brand, Janu, named after the word “soul” in Sanskrit.
The newly launched brand will differ from Aman overall with more emphasis on social elements, connectedness, and community. Janu properties will have larger room counts and a lower, but still premium, price of entry.
Switzerland-based Aman was launched in 1988 by entrepreneur and hotelier Adrian Zecha, who built one property at at time with an unyielding vision: superb design in far-flung locales with a discrete emphasis on guest privacy and service. The brand generated gushing word-of-mouth and spawned a legion of self-described "Amanjunkies" — affluent global citizens who prioritized wellness, seclusion, balance, and the clean lines and beautiful zen spaces in locales like Sri Lanka, Thailand, India, and beyond. Zecha sold the company in 2014 and now Aman Chairman and CEO Vladislav Doronin is the sole owner.
Janu will launch with three hot
