Separating Hype From Emerging Tech’s Real Shortcomings Post-Crisis: New Skift Research
Photo Credit: Conference attendee tries using the latest VR goggles in Munich, Germany Unsplash / Stephan Sorkin
Skift Take
Not all tech is worth the hype. But then again, the current crisis will likely accelerate the adoption of some worthwhile emerging technologies. It’s important to know how this will impact the travel industry. We’ve set out the most important technologies to help you burst that hype bubble.
Every time a major advancement is made in the tech world, and some new technology starts being covered by the mainstream media, the main focus is always on the transformative impact this will have on the status quo. But so very often this does not transpire. Instead, the hype overshadows the major shortcomings the tech has to overcome for mainstream adoption, distinctions that are now more important than ever in these times.
In the travel industry, we have been talking about the ‘transformative power’ of technologies like virtual reality, augmented reality, artificial intelligence, blockchain, and the internet of things for many years. Granted, technologies like artificial intelligence have had a major impact, and AI's impact is only growing. Other tech, however, continues to slow-burn on the fringes.
In Emerging Tech in Travel 2020 we discuss four technology buckets which have been discussed most in the travel sphere, to establish their current and potential future impact on
