U.S. Destinations Use Driving Data to Gauge Pent-Up Demand
Photo Credit: California's Pacific Coast Highway Flickr / Hcabral
Skift Take
When people are finally willing to get away, there is a belief they will be willing to do so primarily by car. The Arrivalist has a dataset designed to help destinations know precisely when that is.
When will people travel again? It is the unanswerable question to which everyone is desperate to find an answer.
While recovery scenarios are, at this stage, entirely speculative, there is a hypothesis that when people are able and willing to get away, they will first do so by private vehicle. Call it the resurrection of the Great American Road Trip — except instead of convertibles and silk scarves flapping in the wind, it's Lysol wipes, rolled-up windows, and face masks.
The Arrivalist, a location intelligence platform for the travel industry, has created The Daily Travel Index as a way to gauge consumer willingness to travel by car. The index uses a panel of GPS signals from car t
