Can Hotels Make a Comeback If Required to Be Less Congested?

The hotel industry plans to return from coronavirus shutdowns with heightened cleaning practices and lower capacity levels in public spaces. But it isn’t quite clear if guests will readily accept hospitality’s new normal. The American Hotel & Lodging Association launched late last month "Stay Safe," a new cleaning and workplace protocol for the hotel industry in light of coronavirus. The initiative, backed by global hotel companies like Hilton, IHG, and Marriott, calls for enhanced cleaning standards in rooms and public areas. New cleaning products and social distancing are key measures. The move comes as individual brands have launched their own heightened cleaning standard, like Hilton's partnership with the maker of Lysol and the Mayo Clinic. “Hotels have always had rigorous standards for cleaning and s