Back to the Future: Trivago Shifts Strategy With Plans to Return to Bigger TV Ad Push
Photo Credit: Expect to see more of Trivago’s actors on TV around the world Trivago
Skift Take
Both Trivago and Tripadvisor vow their new secret sauce will be returning customers and increased user engagement. But while Trivago will go big on TV, that likely won’t be in Tripadvisor’s playbook.
In a Trivago strategy pivot, expect to see more Trivago actors on TV and video, but much less advertising in search engines such as Google.
These are among the strategy shifts that the hotel metasearch platform announced Monday in a shareholder letter while taking some $226 million (207 million euros) in impairment charges tied to the Covid-19 pandemic. Trivago notched a net loss in the first quarter of $233 million (214 million euros), compared with $8.5 million in net income in the year-earlier pe
