Online Family Travel Club Launched by Wall Street Journal Alums Unbowed by Pandemic
Photo Credit: A family at a South African beach in KwaZulu-Natal province. The Expedition is a new subscription-based, online club of people sharing tips about family travel. It's founded by Sara Clemence and Ryan Sager. South African Tourism
Skift Take
Two journalists have soft-launched a family travel brand called The Expedition. It feels very much born in this moment, given that it's a subscription-based, indie social network.
The middle of a pandemic may seem like an odd time to launch a travel-themed business. But don't tell that to the co-founders of a new online club focused on family travel.
Sara Clemence and Ryan Sager believe the crisis has intensified many parents' desires for travel. Stay-at-home restrictions have fueled interest in planning vacations for a time when societies will have tamed the pandemic. So Clemence and Sager have launched The Expedition, a family travel content site and social network of sorts.
"Family travel is an area where parents do a lot of trial-and-error and are often looking for answers," Clemence said. "But it's a space that's been pretty blank."
The company, based in Brooklyn, aims to capitalize on a few 2020 trends. One is that consumers are growing more comfortable with paying for subscription services — a megatrend Skift pinpointed earlier this year.
Register now for Skift’s Online Travel Summit on July 23
The Expedit
