Accor Just Restructured the Company in the Middle of a Pandemic: Why Now?
Photo Credit: Sofitel plans a corporate overhaul on Oct. 1 that CEO Sebastien Bazin says puts the company on the right footing for travel's new normal. Wikimedia / Michael J Fromholtz
Skift Take
Accor's corporate overhaul is all about recognizing that a localized business strategy may be the only way to grow revenue under an uncertain travel climate with varied geographic responses to the pandemic.
A corporate reorganization at Accor pushes some power away from corporate headquarters and leaves the Paris-based hotel company without four of its top executives, according to an internal memo sent this week by the company’s CEO Sebastien Bazin.
The restructuring calls for eight geographic hubs around the world while maintaining a central office led by Bazin.
The corporate overhaul at Accor, owner of brands like Sofitel and Fairmont, comes as the global hospitality industry grapples with how to adapt business models during the worst year for travel due to the coronavirus pandemic.
“A key principle has guided our organizational choices: always focus on the Group, its long-term future, its development, its strengths and its ambition,” Bazin wrote in his memo to Acc
