Did Accor Just Tiptoe Into Short-Term Rentals?
Photo Credit: Accor's Apartments & Villas platform includes short-term rentals at hotel-branded residences like the Fairmont Residences Royal Palm Marrakech (pictured). Accor
Skift Take
Airbnb likely isn't shaking in its boots over Accor ramping up short-term rental offerings. If anything, it shows hotel companies increasingly recognize travelers expect brands to offer more variety than the four walls of a typical hotel room.
Hotel companies continue to enter the private home rental space, but short-term rental companies like Vrbo and Airbnb likely have little reason to be concerned, for now.
Accor Thursday launched an “Apartments & Villas” website focused entirely on extended stay hotels and private residence rentals. But the platform, with more than 50,000 listings, isn’t a true entrance into the short-term rental market. It is more of a new marketing strategy of the residential components at existing Accor hotels.
Accor’s Apartments & Villas platform markets the company’s 15-hotel extended stay portfolio with brands like Adagio, Mantra, and Hyde Living. As for pri
