Google Debuts New Traveler Demand Tools for Hotels and Destinations Starting in Asia
Skift Take
Google's new tourism-oriented tools, two of which are open to non-customers, may be useful to small enterprises, and could help Google win new business.
Google debuted a trio of new tools to help destinations and hotels use search data to identify and analyze travel demand — but the company is being careful to encourage trips in Asia-Pacific only for now.
The launch is geared toward APAC, where a travel recovery is showing some promise and eagerness to travel was back to about half of pre-Covid levels, because Google does not want to appear to be encouraging people to travel in pandemic-ravaged regions, Richard Holden, vice president, product management, for Googl
