Accor Signals Luxury Will Come Back First With Delano Expansion in Paris
Photo Credit: Accor's continued expansion in the luxury and lifestyle hotel segments (pictured: the future Maison Delano in Paris) indicates the company sees growing demand for high-end properties in the future. Accor
Skift Take
Accor's aggressive push into the high-end luxury and lifestyle hotel segments with brands like Delano and Raffles position the company well — if analyst predictions of an early luxury demand recovery actually materialize.
Accor’s continued expansion of its Delano hotel brand now includes plans for an urban-focused sub-brand in Paris, yet another signal the French company sees plenty of future travel demand in the so-called lifestyle hotel sector coming out of the pandemic.
Katara Hospitality, the hotel development arm of the Qatar sovereign wealth fund, partnered with Accor on a hotel refurbishment project in the 8th Arrondissement of Paris that will result in a Maison Delano property slated to open in 2022, the companies announced Tuesday.
Maison Delano will be Accor’s line of urban hotels for the brand while resorts in beach, mountain, or countryside destinations will take the simplified Delano name.
The planned hotel is the latest in an ongoing expansion of both the Delano brand — which originated in Miami and has a second location in Las Vegas — as well as Accor’s continued pus
